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Marketing-Cloud-Administrator Real Dumps Free | Authoritative Salesforce Certified Marketing Cloud Administrator Exam 100% Free Study Group

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q48-Q53):

NEW QUESTION # 48
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

A. Data in data extensions corresponding to the customer
B. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
C. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
D. The user Is getting deleted from the AN Subscribers list

Answer: B

Explanation:
Explanation
Business unit unsubscribe setting causes an Enterprise level unsubscribe is what could explain this behavior.
Business unit unsubscribe setting is a setting that determines how unsubscribes are handled across different business units in an account. If this setting is enabled, when a subscriber unsubscribes from an email sent from one business unit, they will also be unsubscribed from all other business units in the account. This is also known as an Enterprise level unsubscribe

NEW QUESTION # 49
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A. Web and Mobile Analytics
B. Parameter Manager
C. Advertising Studio
D. Personalization Builder

Answer: B

Explanation:
To append UTM tracking parameters to links in emails:
* Use Parameter Manager: This functionality within Marketing Cloud allows for the addition of UTM parameters to links across emails systematically. It provides a centralized control over tracking parameters, making it easy to manage and apply consistent tracking across various campaigns.
* Configuration: Set up the UTM parameters in the Parameter Manager and these will be automatically appended to all links in the emails sent.

NEW QUESTION # 50
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A. Keyword is a reserved word
B. Keyword has too many characters
C. Keyword is used within another business unit
D. Keyword fails to meet content standards

Answer: C

NEW QUESTION # 51
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

A. Application ID
B. Name
C. Email Address
D. Subscriber ID
E. Product Code

Answer: A,D,E

Explanation:
For NTO to format links for Google Analytics 360 without including PII, they should use non-personally identifiable information in the query string parameters. Suitable options include:
* A. Product Code: Identifies a product without revealing customer identity.
* B. Application ID: An internal reference that does not disclose personal details.
* C. Subscriber ID: A unique identifier for a subscriber that is not directly tied to personal details like an email or name.

NEW QUESTION # 52
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

A. Managing the Enhanced SFTP
B. Enabling Mobile Connect
C. Configuring Journey Builder
D. Setting up the Data Structure

Answer: A,D

NEW QUESTION # 53
......

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